Better briefs: get better quality briefs and improve outcomes
This workshop will help data leaders and their teams understand how the briefing process can play a key role in the shift from service provider to business advisor; how to be able to apply practical planning frameworks in brainstorms and briefing meetings to improve the quality of the brief and how to co-create powerful briefs that improve the effectiveness of project work.
The workshop will include:
Why this session – defining success, benefits of better briefs and objectives for the day.
The role of scoping – why deconstructing a brief can help drive project efficiency and improve analysis outcomes.
The questions to ask – what you need to know to create a credible brief and how to ask difficult questions.
Where real insight comes from – how synthesis of ‘hidden’ and ‘blind’ information at the briefing stage can produce a more focused brief and targeted analysis plan.
Co-creating hypotheses – using a deductive approach to create a brief that will guide your analysis.
Action planning – what next, how they will embed the learnings.
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