DataIQ Leaders Events

Founder, Insight Narrator
Tue, 19/02/2019 - 09:00 to 17:00
etc. Venues, Marble Arch

Better briefs: get better quality briefs and improve outcomes

This workshop will help data leaders and their teams understand how the briefing process can play a key role in the shift from service provider to business advisor; how to be able to apply practical planning frameworks in brainstorms and briefing meetings to improve the quality of the brief and how to co-create powerful briefs that improve the effectiveness of project work.

The workshop will include:

  • Why this session – defining success, benefits of better briefs and objectives for the day.
  • The role of scoping – why deconstructing a brief can help drive project efficiency and improve analysis outcomes.
  • The questions to ask – what you need to know to create a credible brief and how to ask difficult questions.
  • Where real insight comes from – how synthesis of ‘hidden’ and ‘blind’ information at the briefing stage can produce a more focused brief and targeted analysis plan.
  • Co-creating hypotheses – using a deductive approach to create a brief that will guide your analysis.
  • Action planning – what next, how they will embed the learnings.


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